About me

Hi, I'm Mar. I have a degree in Advertising and I'm a Creative Director.

More Peggy Olson than Don Draper. Ideas first, ego second, and always with a cup of mate in my hand.

I'm obsessed with simple ideas with powerful insights. The kind that don't explain everything, but leave you with something. Like a good movie that ends and leaves you thinking.

I'm restless, proactive, and curious by nature. That led me to explore different roles in communication:art direction, production, content, and creativity.Doing a lot taught me to think better.

I've been working in the field for over ten years. I've worked at agencies like SUPER and MONKS, I've also been on the client side managing brand and content, and I led the content and social media team at a fintech gamer.

Today, I am Creative Director at NINCH, where I help teams and major brands believe in the real power of ideas.

I work to ensure that each campaign has a strong concept, a clear idea, and an execution that is born on social media but feels like real life. Because when an idea is good, it transcends formats.

I believe that creativity, when shared, expands. That's why I chose to teach advertising, social media, creativity, and art direction at UADE, UP, and UCES, in addition to accompanying processes through mentoring.

When strategy has fun, it brings out what is most lacking in today's campaigns: personality and human connection.

That's where my creative method begins.

If you're looking for ideas that build culture, you're in the right place.